Reader Profile Research

The term reader profile is designed to give people an image as to who the target audience is and what they like. 

A reader profile will help sell your product because once you have learnt facts about your target audience you can create the product around their interests to make it more appealing.

This is an example of a reader profile.






















Demographic Information
Hard data, things that cannot be questioned, they are undeniable facts. For example Age, Gender, Income, Location. 65% A,B,C1.
E= retired people , students and unemployed.
D=someone who cleans etc.
C2= Brick layer etc.
C1= receptionist etc.
B= nurses, teachers, police etc.
A= lawyer, Civil Engineer etc.

Psychographic Information
''what genre of music do you like?''
''what bands and artists do you like?''
''How much money do you spend on music concerts per year?'' e.g magazine competition prize tickets to concert.
''What is your favorite brand?''
''How do you consume music? e.g. download it, stream, buying vinyl, CD, radio.''
''How many hours per week do you spend listening to music?''
''which technologies do you use to listen to music? e.g. by phone, CD, Radio etc.''

Demographics table