Evaluation Question 2- How Does Your Media Product Represent Particular Social Groups?

The most popular music artists were male bands such as: The 1975, Arctic Monkeys, Catfish and the bottlemen etc.etc. Because of this I have chosen some male artists to be in my magazine like The 1975, X Ambassadors. But because my target audience is mostly female I have used more female artists on my magazine such as Annie and the revolution (based on Florence and the machine), Adele etc.

 In my survey I asked people what their favourite indie band was and many of them were male based bands such as arctic monkeys, the 1975, Mumford and sons and imagine dragons. therefore I tried to incorporate some of them into my contents page and my front cover (in the 50 records you must own story and on my footer).


In my survey I found out that my main target audience was female and therefore I have used. Female for my front cover to incorporate that into my product, I wanted to interest more females to my magazine and therefore I have used a dominant female artist.














Existing male indie artists/bands:

Here are some popular male indie bands, a common theme with these bands is black and white images, most of them are shown in a black and white image to give the vintage look, in the images most of them seem to be looking at the camera, this could be to try an make it look like they are looking directly at the person viewing to make them feel involved. Bastille have used an indie font because they have used a triangle as an 'A' this is indie because it is associated with many indie artworks and also photography.
The type of photography been used will attract my target audience of 16-18year old females because they will most likely find the artist attractive and also this will attract males to my magazine because the artists will be seen as role models to them.

Existing female indie artists/bands:

Here are some existing female indie artists, there are some similarities about these artists for example all of there facial expressions seem to be quite similar, most of them are looking directly at the camera with quite an emotionless face, another common theme seems to be that some of them are using back and white, this is very stereotypical for indie this is because black and white is seen as quite vintage and retro.
Most of the people in the photo have there cheekbones very defined because this is seen as quite attractive to have a well defined jaw line and to have defined cheekbones and they also go for quite a natural look to the face because this is also seen as quite vintage because natural makeup was very fashionable on the 60s 80s and 90s.
This type of make up, photography and their simple classic clothing will attract my target audience of 16-18year old females also most of these artists will be a role model to these females and they will want to find out facts about their role models.
The makeup that has been used will also attract some males to my magazine because they will see the artists as attractive.

These are some examples of indie style clothing, most of the colours are quite dark or plain like black, grey, navy blue or white. Most of the tops and dresses are quite baggy, the dresses look quite vintage (1940-50s) styled. Therefore I decided to have my model to be dressed in a navy blue and white baggy dress I chose this because navy blue was a popular colour in indie fashion and also chose a dress to add to her femininity and also because again they are popular in indie fashion.

 I also wanted my model to have her hair down because when I researched hair styles I found that curled/wavy hair is quite popular in indie fashion.

I wanted my model to look very serious because it is commonly used for artists as shown above (existing female artists).

I also chose a simple makeup of red lipstick and a simple eyeliner with a classic wing, I chose this because it is commonly used in indie makeup and indie fashion as shown below.

Here are some examples of vintage/ indie makeup styles all of them contain as classic wing eyeliner, this is because this is very popular and was very popular in the 60s. In most of the images the model has red lipstick on this is very popular with the classic eyeliner as this pair is very common.

I chose for my model to wear red lipstick on this picture but not the eyeliner because I wanted her to look quite natural but also vintage and sophisticated.

I anted the makeup to be slightly different, therefore I decided to only change one thing, and that was the presence of eyeliner.
My front cover is very dramatic and I think the eyeliner might have made it a bit too dramatic if the eyeliner were to have been worn.
In the image I also wanted to define her cheekbones because this is seen as attractive and contouring the face is very popular for 16-18year old females and therefore will help attract that audience.

In this image I chose for my model to wear both classically winged eyeliner and red lipstick, this was because I wanted the image to look both indie and sophisticated and vintage.
This will appeal to my target audience because it will be seen as in-fashion and a relatable makeup style, it will make them feel similar to the artist in the picture.





My original pictures

I didn't use these as my final pictures because some of them were taken quite poorly in poor light. I wanted all my models to be in the same light but because these pictures were taken all at different times of day, I decided against using most of them. some of them are still used in my product but they are not used on the front cover.